Large-Scale Capability Development Across Sales & Campus Talent for JK Cement

Client

JK Cement Ltd is one of India’s leading manufacturers of Grey Cement and the third largest White Cement manufacturer in the World. JK White Cement products are sold in 36 countries worldwide, and the company has a robust international presence through its subsidiaries.

Headquarter

India

Employees

1,001-5,000 employees

Industry

Building Materials

Context and Business Need

JK Cement needed to build capability across two distinct talent segments simultaneously,  a large, geographically dispersed field sales force, and fresh campus hires transitioning into corporate roles. The scale and diversity of the requirement called for a partner who could take full ownership of design, branding, and implementation at scale.

How InvokHR Helped

InvokHR partnered with JK Cement as the end-to-end learning solution partner, designing and delivering two flagship programmes:

LAKSHAY: Sales Professional Development Programme for ~1,200 Field Sales Team members across regions, delivered within 3-4 months, covering Sales Advocacy, Brand Ambassador orientation, and Customer Delight
Campus-to-Corporate training capsule integrated within JK Cement's flagship AAROH programme, covering ~150 Graduate and Management Trainees
Themes spanning corporate culture, role expectations, teamwork, business communication, and situation-handling skills
End-to-end design, branding, logistics planning, and scalable implementation across both programmes

Business Impact

The LAKSHAY programme received excellent participant feedback and drove business impact across new markets and established customer relationships. The Campus-to-Corporate capsule enabled a smoother transition for fresh talent into their corporate roles.

Valued by the Client

Capabilities Demonstrated:

Learning & Development

Programme Design

Capability Building

Sales Force Training

Campus-to-Corporate Development

Large-Scale Implementation

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